Jetpacks!Building thought leadership for a nearshore Data & AI consultancy
Jetpacks! is an AI enablement partner for operations-driven businesses. They have deep technical expertise, but its LinkedIn presence didn’t reflect the knowledge and experience within the organization.
The goal was to increase visibility, strengthen its digital presence, and establish Jetpacks!’ leadership team as trusted voices in a crowded technology market.
The approach
We built a LinkedIn thought leadership strategy around three leaders, giving each a distinct set of content pillars aligned with their expertise and perspective.
From there, we translated complex AI and data topics into clear, accessible content designed to be useful to Jetpacks!’s audience.
Seventeen Forty Nine managed the planning, writing, ghostwriting, and publishing, creating a consistent presence across both leadership and company channels without adding to the team’s workload.
The results
The strategy increased Jetpacks!’s overall LinkedIn audience by 14.7% while giving prospects and potential hires a clearer view of the expertise within the organization.
More importantly, Jetpacks! became a more active participant in relevant industry conversations, and LinkedIn became a stronger sales enablement tool for the business.